Service · Product Development
A product that ships, not a roadmap that grows
If you are selling software to your customers, the risk is not the code. It is spending nine months on features nobody asked for. We ship a narrow first release, put it in front of real users, and let usage decide phase two.
- First release scoped to what one customer segment needs to pay
- Phases are priced separately, so you can stop after any of them
- Usage and revenue reported, not story points
- Everything runs in production from the first phase, not in a demo
What you get
Deliverables, not slideware
- 01
Release-one scope
The smallest thing a customer would pay for, written down with what is deliberately excluded.
- 02
The product in production
Accounts, billing hooks, the core workflow, and the operational basics to support real users.
- 03
Usage instrumentation
Which features are used, by whom, and where people drop out, wired in from day one.
- 04
Phase-two decision pack
What the data says to build next, what to remove, and what it costs.
- 01in: account setup, core workflow, invoice export
- 02in: usage events on every primary action
- 03out: white-label theming (defer to phase 3)
- 04out: mobile app (web responsive only)
- 05stop point: after release one, no obligation
How it runs
What actually happens, step by step
No discovery theatre. Each step ends with something you can read or use.
- 01
Find the payer
Which segment has the problem badly enough to buy.
- 02
Cut to release one
One workflow, done well, everything else deferred.
- 03
Ship to real users
In production, with support and instrumentation.
- 04
Read the usage
Behaviour, not opinion, sets the next phase.
Tangible
What lands in your hands
Named objects with a format and a week attached, so the handover is easy to picture.
Release one scope
The smallest thing that proves the value, with its success measure.
PDF · 7 pagesWeek 2Deferred list
What is out, and the condition that would move it in.
Written decision logWeek 2Sequenced roadmap
Phases with effort ranges and a decision point at the end of each.
Timeline + rangesWeek 3
Release One Scope
One segment, one job, and the deferred list with the reason next to it.
This is the real template, with client figures replaced by representative ones. Read it before you talk to us — if the format is not useful to you, the engagement will not be either.
Before and after
What the change looks like in the week
Red is the cost you carry today. Green is what the system gives back.
Today
- A backlog that grows faster than the product ships
- Features built because someone asked, not because someone paid
- No data on what customers actually use
- The launch date moves every month
After
- A first release in front of paying users
- Each phase priced and stoppable
- Usage data deciding what comes next
- A date that holds because the scope is small
Objections
Answered before you ask
Can you work with our existing developer?
Yes. We scope who owns what in writing before starting, and we hand over documented code, not a dependency on us.
What if we only need part of the product built?
That is the normal case. Phases are priced separately for exactly that reason; you can take the first one and continue internally.
Do you do the design too?
Interface design happens inside the build. We do not sell design as a separate deliverable, because screens with no build behind them go stale.
Keep going
Where people look next
Related work, the category this sits in, and the proof behind it.
One next step, and it is a paid one on purpose
The AI Opportunity Diagnostic is a fixed-scope engagement. You leave with a ranked plan you can act on with us or without us.
Still sizing the problem? Write to us in your own words first. A person reads it.