About
An engineering practice that answers to the owner
isonew is based in Raleigh, North Carolina, and works with owner-led companies in the United States and Brazil. Our client is the person whose money is at risk, which changes how we scope, price, and argue.
Who we are for
Companies between ten and three hundred people
Big enough that manual work is expensive, small enough that one good system changes the week. If you have an internal platform team, you probably do not need us.
- Fit
Owner-led and operationally busy
The decision maker is close to the work and can approve a change in a meeting rather than a quarter.
- Fit
Process-heavy service or operations businesses
Quoting, dispatch, intake, scheduling, and reporting are where our work pays back fastest.
- Poor fit
Companies looking for the cheapest hands
We are not the lowest bidder, and pretending otherwise wastes both sides' time.
- Poor fit
Projects that need a pilot for the announcement
If the goal is to be seen doing AI rather than to change a number, we are the wrong firm.
The practice in numbers
Three figures we can back up
Stated with the base they come from, so you can judge how much weight they carry.
Processes mapped in Diagnostics
Weeks to the first system in production
Clients who continue past phase one
How we behave
Commitments we can be held to
- 01
We label estimates as estimates
Any number on this site that is not measured is marked as a planning figure. We would rather be checkable than impressive.
- 02
You own everything
Code, cloud accounts, data, and documentation sit under your organization from the first day of work.
- 03
We say no to work that does not pay back
If the arithmetic does not hold, we will tell you and lose the sale. It is cheaper for both of us than a project nobody uses.
They told us not to build one of the three things we asked for. That is when we trusted the other two.
Who does the work
You meet the people who build it
Leadership runs the Diagnostic and stays on the engagement. The full team, engineering and operations included, is on the team page.
Ronan Pinho
Founder & CEO, Board Advisor
Runs the Diagnostic conversations with owners and decides what we take on. Sits on the other side of the table often enough to know which projects quietly never pay back.
ronanpinho.com
Rennan Santiago
Chief Technology Officer
Owns architecture and every technical commitment we make. Decides what gets built, what gets bought, and what gets left alone.
Thiago Salomao
Chief Operating Officer
Keeps scope, schedule, and handover honest. If a phase is slipping, you hear it from him before it becomes your problem.
One next step, and it is a paid one on purpose
The AI Opportunity Diagnostic is a fixed-scope engagement. You leave with a ranked plan you can act on with us or without us.