GTM ENGINEERING STUDIO — RESEARCH TRIANGLE, NC

    The GTM operating system that scaled a B2B SaaS from 0 to 3,000+ customers with 93% retention and 150% YoY for 3 years.

    Now installing the same system for other founders — diagnostic to first cohort in 14 days. Built by an operator out of Apex, NC. Founder pricing for the first 5 RTP clients.

    Get a free GTM teardown →See the system →

    3,000+

    B2B customers scaled to

    93%

    Net revenue retention

    150%

    YoY growth 3 years running

    14

    Days from kickoff to first cohort

    01 — THE PROBLEM

    Most B2B SaaS founders are running acquisition without loops or instrumentation.

    By Series A, your board wants CAC payback under 18 months, LTV/CAC above 3, and NRR above 110%. You can't report what you don't measure. You can't measure what you didn't instrument. You can't compound what isn't a loop.

    Most agencies sell traffic. Most fractional CMOs sell decks. Most growth consultants sell sales-led-only or PLG-only when 2026 demands both. None of them close the gap between 'we got leads' and 'we have a compounding revenue engine'.

    02 — THE SYSTEM

    ISONEW is the GTM operating system. The Foundation Sprint is how we install it.

    DIAGNOSE

    Days 1-3. ICP refinement. Funnel teardown. Retention cohort analysis. Motion fork decision: sales-led, PLG-assisted, or hybrid based on your ACV, ICP, and product activation pattern.

    INSTRUMENT

    Days 4-9. Site rebuilt for conversion. CRM stages mapped to your motion. Attribution live. At least one growth loop instrumented (referral, content, usage-driven, or virality based on motion fork).

    ACTIVATE

    Days 10-14. Outbound and/or inbound live based on motion. First validated cohort. Retention signals instrumented. 30-day operating playbook delivered.

    $15,000 flat. Founder pricing for the first 5 RTP clients.

    Read the Sprint detail →

    03 — PROOF

    We ship our own systems first.

    ChatSac

    Exited operating role — Board member

    0 → 3,000+ customers. 93% retention. 150% YoY × 3.

    Founded 2021. Agentic AI customer service for enterprise across LATAM, US, Europe. ACVs up to $100K. Built the multi-API orchestration, the consultative sales playbook, the attribution model, and the executive team.

    3,000+ customers · 93% retention · 150% YoY × 3 · 40% CAC reduction

    Read full case study →

    ChurnDefense

    Current — Co-founder & CRO

    Predictive retention for B2B SaaS.

    Health scores lag reality by 45-60 days. ChurnDefense detects momentum shifts 30+ days before cancellation. Currently in design partner phase — onboarding select B2B SaaS companies.

    Join design partner waitlist →See case study →

    04 — METHODOLOGY

    Built on the operators who actually built modern B2B SaaS — sales-led AND PLG.

    The Foundation Sprint operationalizes three frameworks based on your motion fork. We're practitioners, not certified consultants. Methodology is the floor, not the ceiling.

    SALES ACCELERATION FORMULA — Roberge

    For sales-led motions. Hire metric-driven. Train identically. Measure relentlessly. Embedded in CRM stages and sales playbook.

    PRODUCT-LED GROWTH — Bush, Verna

    For PLG-assisted motions. Activation as north star. Time-to-value as the KPI. Loops over funnels. Embedded in product onboarding and usage-driven triggers.

    BOW-TIE REVENUE MODEL — van der Kooij

    For NRR. Acquisition is half the funnel. Onboarding, adoption, expansion, advocacy are where 2026 valuations are won. Embedded in retention instrumentation.

    FRICTION DIAGNOSIS — ISONEW

    Map every customer friction point. Rank by revenue impact. Eliminate top 3 in sprint. Refined across 11 years of operator practice.

    05 — FIT

    Built for a specific founder. Honest about who we decline and what motion we install.

    Right fit

    • Post-seed B2B SaaS, $1-5M raised, pre-Series A.
    • Founder is de facto Head of Revenue.
    • 3+ months of customer cohort data exist.
    • ACV between $15K and $100K.
    • Headquartered or operating in the Triangle preferred.

    Motion fit (decided in diagnostic)

    • Sales-led: ACV >$30K, long cycle, complex evaluation.
    • PLG-assisted: ACV $15-50K, self-serve activation possible.
    • Hybrid: ACV variable, dual personas (user + buyer).
    • We don't pre-commit. Motion fork is a decision, not a default.

    We decline

    • Pre-revenue or no PMF signal.
    • B2C, e-commerce, agencies hiring agencies.
    • Founders looking for "marketing help" without product maturity.
    • Anyone whose CAC payback isn't computable yet.

    Get value before you decide. Two free entry points, no email required for one of them.

    Free GTM Teardown

    45-min recorded Loom of your site, funnel, and motion. Delivered in 48 hours. We score 6 dimensions and call out the top 3 revenue leaks.

    Request teardown →

    GTM Score (self-serve)

    6-question diagnostic across ICP clarity, motion fit, instrumentation, retention signal, loop presence, and founder bandwidth. 4 minutes. No email required.

    Take the score →

    When you're ready for the Foundation Sprint, the conversation starts on /apply. $15K flat, 14 days, 5 founder slots open.