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    Insights.

    Field notes on AI and go-to-market for the Research Triangle — written by operators, built on real work, not slide decks.

    • GTM Teardown·June 26, 2026

      What Is a GTM Teardown? (And How to Run One)

      A GTM teardown scores your whole go-to-market motion across six dimensions before you rebuild anything. The methodology, a DIY checklist, and when to bring in help.

    • AI for Small Business·June 26, 2026

      AI for Small Business in the Triangle: The 2026 Playbook

      An operator playbook for Triangle SMBs: pick one workflow, wire AI into the tools you already own, and measure the hours back — with honest costs.

    • AI for Changemakers·June 26, 2026

      AI for Nonprofits in Durham & the Triangle

      A practical guide for Triangle executive directors who want mission-safe AI that ships real workflows — not another national webinar.

    isonew

    isonew / Apex, North Carolina

    Operator practice since 2015;

    serving B2B SaaS founders in the Triangle since 2026.

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