Work

Proof, with its stage stated

Results and constraints we can stand behind: six named engagements and two named advisory voices, each labelled with the exact relationship and its stage. Where a figure is published, its scope and source sit next to it. Where no figure exists yet, the card states the constraint instead of implying a result.

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Named engagements

Operator proof, client systems and community work, each listed below

Live surfaces shipped

Systems and sites running today, each linked from this page

Named references on record

Engagements plus advisory voices published by name, never anonymised

Years building and operating

Founder track record building and running technology companies

01 · Shipped

The delivered surfaces, live

Screenshots of what is running today. Each one opens the real thing.

churndefense.com

ChurnDefense · Live product site

The running product: priority accounts ranked by risk, with the playbook attached.

isonew.digital/sistemas/software-para-paisajismo

VerdeOps · Live demo

The running operations system: quotes, crews, routes and collections.

hilo.isonew.digital

Hilo · Live demo

Counter intake with measurements, photo, signature and deposit.

www.recitynetwork.org

ReCity Network · Live site

The live site, operated by the ReCity team.

liveglobally.net

Live Globally · Live site

The live site: mechanism first, ask second.

02 · Tools & technologies

What this work is built with

The stack behind the engagements above, grouped by layer. No badge is here unless it is in something we shipped.

OpenAI

Anthropic

Gemini

Llama

Agent orchestration

Vector search

03 · Engagements

Three kinds of proof, each labelled with the exact relationship

Operator proof is what the founder built and ran. Client systems are paid engagements. Community is infrastructure delivered for a local organization. Nothing here is a logo wall.

Proof surface

Outcome

Service

Stage

6 of 6 engagements shown · advisory briefs below

Operator proof · Existing public case studyHandle time from 8 minutes to 40 seconds on a 180-store network.40sAverage handle time, after deploymentFounder and operator proof. Ronan Pinho founded and built ChatSac and ran it as an operating company. It is not an isonew client.Read the engagement Operator proof · Live · Operating companyProduct, billing and support signals turned into one risk score and a prescribed action.$48M+MRR under protectionCo-founder and operator proof. Ronan Pinho is co-founder and CRO of ChurnDefense alongside founder and CEO Matt Ham. It is an operating company, not an isonew client.Read the engagement Client systems · Signed · In deliveryField operations for a Triangle landscaper, built beside the existing crew.Client system. A custom operating system built by isonew for LeAd's Landscaping. Signed and currently in delivery.Read the engagement Client systems · Signed · In deliveryAtelier counter and production record, migrated without stopping the floor.Client system. A custom operating system and workflow migration built by isonew for Martha Pineda at Unique Atelier. Signed and currently in delivery.Read the engagement Community · DeliveredWebsite and organic channel for a Durham community organization.Community infrastructure. isonew delivered the public website and the organic channel strategy for ReCity Network, founded by KJ Hill.Read the engagement Community · DeliveredWebsite strategy, design and build for a global-living nonprofit.Community infrastructure. isonew delivered the website strategy, design and implementation for Live Globally.Read the engagement

04 · On record

The video quote we publish by name

Matt Ham is on video. KJ Hill is on the ReCity page. Pedro Verissimo and Dra. Vânia Ramos Ponce are on the advisory cards below. If a name is not in one of those places, we do not publish it.

Matt Ham on working with Ronan Pinho
The founder and CEO of ChurnDefense, on record and on video.
Matt Ham · Founder & CEO, ChurnDefense

Ronan doesn't sell theory. He runs the framework on his own companies first, then ships it.

Matt Ham · Founder & CEO, ChurnDefense · Video, published on YouTube

05 · Advisory on the record

Quadra Soccer and Triangle Clarity, named

These two operators are already public on LEAP. The question and the scope are here. Raise targets, fees and hours saved are not.

Delivered · Youth sports operator · Knightdale, NC

Quadra Soccer

Pedro Verissimo, Founder

I have experienced a significant shift in my approach to operations, allowing me to redirect the time typically consumed by recurring tasks into shaping what 'The Park' will look and feel like.

Pedro Verissimo · Founder, Quadra Soccer · Knightdale, NC

Question: How does the founder get recurring operations off his calendar so he can shape The Park?
Scope: Capital-readiness advisory: investor narrative, operating documentation, and a sequence the founder can run without isonew in the room.

Pedro is already named on the LEAP and cohort pages. No raise figure is claimed as an isonew result.

On record · CPA practice · Apex, NC

Triangle Clarity

Dra. Vânia Ramos Ponce, CPA

You don't need to be technical. I'm the proof.

Dra. Vânia Ramos Ponce, CPA · Non-technical operator · Triangle Clarity · Apex, NC

Question: Where does AI fit in a practice whose delivery is entirely people-led?
Scope: Opportunity map across intake, scheduling and documentation, with a non-technical operator running the agents she leaves with.

Vânia is a LEAP host and the named non-technical operator. No hours saved or client-count figure is published.

Both operators are also in the room at LEAP, the free build morning in Durham.

06 · Claim rules

How to read anything on this page

A number appears only when it is published, attributable and scoped. Everything else is described in words.

Signed · In delivery

Contracted work underway. No outcome is claimed yet.

Existing public case study

The figures were already published with the client's knowledge, with scope and source attached.

Delivered

The work shipped and is operated by the client. Their outcomes remain theirs.

Live surface

Where a delivery is public, the screenshot links to the running site or demo.

On record

A named advisory voice already published on LEAP. No outcome figure is attached.

Written and reviewed by Ronan Pinho, operator-builder and AI engineering advisor · Reviewed 2026-08-14

One next step, and it is a paid one on purpose

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