Community · ReCity Network · Delivered
A digital front door for Durham's collaboration infrastructure
A public website and organic channel strategy for Durham's collaboration hub, built so a first-time visitor can understand what the space is and how to be part of it.
Community infrastructure. isonew delivered the public website and the organic channel strategy for ReCity Network, founded by KJ Hill.
Service line: Custom Software Development
Context
What the operation looked like
ReCity Network convenes nonprofits, social enterprises and community leaders in Durham around shared space and shared work. The organization's story travelled well in person and poorly online. A visitor arriving from a search or a social post could not quickly tell whether ReCity was a coworking space, a network, a program or all three.
Constraint
The site had to serve several audiences at once, prospective members, partners, funders and neighbours, without collapsing into a generic nonprofit brochure. It also had to be maintainable by a small team with no engineer on staff.
Decisions
What was decided, and why
- 01
Lead with the question a first-time visitor is actually asking, what is this place and can I be part of it, rather than with organizational history.
- 02
Separate the membership path from the partnership path early, because those two visitors need different next steps.
- 03
Build the organic channel strategy around the work already happening in the building, so publishing does not depend on inventing content.
- 04
Hand over a structure the ReCity team can extend without engineering support.
System built
What exists, module by module
Public website
Full public site covering the space, the network, membership and partnership paths.
Content architecture
A page and navigation structure the internal team can extend on their own.
Organic channel strategy
A publishing approach tied to the activity already taking place in the building.
Handover
The team edits and publishes without isonew in the loop.
Built with
Shipped
What it looks like in use
The delivered surface, live. Open it and check.
Evidence
No figures published yet
Platform Blueprint
Data model, integrations and the reporting surface.
The artifact handed over on this engagement. Client figures are replaced with representative ones, the structure is unchanged.
No performance figures are published here. ReCity's organizational and community facts belong to ReCity and are not presented as isonew outcomes.
Working with Ronan on how to use AI to improve our website, attract more potential members and people interested in events. It has been a fantastic process.
Current state
Where it stands today
Delivered. The website is live and operated by the ReCity team, and the channel strategy is running.
Next expansion
Anything further is ReCity's call. isonew remains available for structural work if the site outgrows its current shape.
What this does not claim
isonew delivered the public website and the organic channel strategy. Commercial terms are not published. ReCity's community outcomes and metrics are ReCity's own and are not attributed to isonew.
Written and reviewed by
Ronan Pinho
Founder of isonew and of ChatSac, co-founder and CRO of ChurnDefense. Over ten years building and operating technology companies. Based in Apex, North Carolina. Works in English, Portuguese and Spanish.
Last reviewed 2026-08-14
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