Community · Live Globally · Delivered
A website built to make sponsorship easier to understand
A website for a sponsorship-based nonprofit, built so a visitor can understand what sponsorship means before being asked to commit to it.
Community infrastructure. isonew delivered the website strategy, design and implementation for Live Globally.
Service line: Custom Software Development
Context
What the operation looked like
Live Globally runs a sponsorship model that is easy to explain in person and hard to explain on a page. Visitors arriving cold had to work out what sponsorship covered, who it reached and what happens after a commitment, before they could decide anything.
Constraint
Sponsorship asks for a recurring commitment from someone who has not met anyone involved. The site had to build understanding first and ask second, without emotional pressure and without imagery of the children in the programs.
Decisions
What was decided, and why
- 01
Explain the mechanism before the ask, so the commitment is understood rather than felt.
- 02
Give the recurring commitment its own explanation, including what happens after a sponsor signs up.
- 03
Use typographic and abstract visual treatment rather than program photography of children.
- 04
Keep the donation path short once a visitor has decided, with no invented urgency.
System built
What exists, module by module
Website strategy
Audience, message order and the questions the site has to answer before it asks.
Conversion architecture
Understand, then evaluate, then commit, with each step earning the next.
Design and implementation
Full design and build, end to end.
Self-serve editing
The team updates content without engineering help.
Built with
Shipped
What it looks like in use
The delivered surface, live. Open it and check.
Evidence
No figures published yet
Search & AI Visibility Audit
Where the pages appeared, where they did not, and what shipped first.
The artifact handed over on this engagement. Client figures are replaced with representative ones, the structure is unchanged.
No donation, conversion or program figures are published here. isonew delivered a website and does not claim credit for the outcomes of the nonprofit's programs.
Current state
Where it stands today
Delivered. The site is live and operated by Live Globally.
Next expansion
None scheduled. isonew remains available if the organization's model changes and the site needs to explain something new.
What this does not claim
Commercial terms are not published. The outcomes of Live Globally's sponsorship programs belong to them, not to isonew.
Written and reviewed by
Ronan Pinho
Founder of isonew and of ChatSac, co-founder and CRO of ChurnDefense. Over ten years building and operating technology companies. Based in Apex, North Carolina. Works in English, Portuguese and Spanish.
Last reviewed 2026-08-14
Keep going
Other write-ups and the commercials
Same format, different relationship — plus what work like this costs.
One next step, and it is a paid one on purpose
The AI Opportunity Diagnostic is a fixed-scope engagement. You leave with a ranked plan you can act on with us or without us.