Search & AI Visibility · Search Engine Optimization (SEO)
SEO that a crawler can use, not a report you file
If Google cannot fetch the page, understand the title, and follow the links, no answer engine will save you. This engagement is the unglamorous work: the keyword in the title, the short URL, the internal links with real anchors, the image filename, the meta description you wrote so Google does not invent one.
- Keyword research before a page is written, not after
- Title, H1, URL, and first paragraph agree with each other
- Internal links use the phrase a buyer would type, never “click here”
- Technical work is in scope: crawl, index, speed, mobile, broken links
What you get
Deliverables, not slideware
- 01
Keyword and intent map
Head terms and the related phrases from the search results, paired with the page that should win each one. If two pages share an intent, we merge or we kill one.
- 02
On-page pass
Title near the front of the query, keyword once near the top of the body, related phrases used naturally, one H1, H2s that a person can scan.
- 03
Internal link pass
Hub pages link to spokes. Spokes link back to the hub. Anchors are specific. Broken links are fixed before anything new is published.
- 04
Technical baseline
Indexable HTML, a sitemap that matches live URLs, canonicals that do not fight each other, image filenames and alt text, and a page that is usable on a phone.
- 01Title: keyword in the first 50 characters
- 02URL: /services/seo — short, readable, no id
- 03H2s: at least one is a question the SERP already asks
- 04Internal: 3 hub links, 2 sibling links, 0 “click here”
- 05Meta description: written, 150–160 characters, not left blank
How it runs
What actually happens, step by step
No discovery theatre. Each step ends with something you can read or use.
- 01
Inventory
Live URLs, Search Console queries, and the pages that already rank for something.
- 02
Intent
Each target query is informational, commercial, or transactional. The page format has to match. A service page is not a blog post.
- 03
Fix
Titles, internals, technical blockers, then new pages only where a real gap exists.
- 04
Measure
Search Console on the URLs we touched. We report clicks, impressions, and position on those URLs. We do not invent a lift percentage.
Tangible
What lands in your hands
Named objects with a format and a week attached, so the handover is easy to picture.
Visibility audit
Where you appear in search and in assistant answers, and where you do not.
PDF · 11 pagesWeek 2Answer page plan
The questions worth owning, ranked by intent and difficulty.
Prioritised brief setWeek 2Tracking dashboard
Rankings, citations and assisted conversions in one place, refreshed weekly.
Live URLWeek 3
Search & AI Visibility Audit
Where you appear, where you do not, and the pages that would move it.
This is the real template, with client figures replaced by representative ones. Read it before you talk to us — if the format is not useful to you, the engagement will not be either.
Before and after
What the change looks like in the week
Red is the cost you carry today. Green is what the system gives back.
Today
- Five URLs compete for the same query
- Meta descriptions are empty, so Google writes the snippet
- The sitemap lists URLs that 404
- New articles have no path back to a service page
After
- One URL owns one intent
- Every priority page has a written meta description
- Sitemap, canonical, and live URL agree
- A new page is a spoke of a hub, or it is not published
Objections
Answered before you ask
Is SEO dead now that people ask ChatGPT?
No. Crawlers and answer engines both need a fetchable page with a clear title and a clear answer. SEO is the floor. AEO and GEO sit on top of it.
Do you guarantee first page?
No. Anyone who does is selling you a number they do not control. We guarantee the work: the page is indexable, the intent is mapped, the links are real.
Will you stuff keywords?
No. The phrase goes in the title, near the start of the body, and in one or two headings. After that we write for the person in the chair.
Keep going
Where people look next
Related work, the category this sits in, and the proof behind it.
One next step, and it is a paid one on purpose
The AI Opportunity Diagnostic is a fixed-scope engagement. You leave with a ranked plan you can act on with us or without us.
Still sizing the problem? Write to us in your own words first. A person reads it.