Search & AI Visibility · Organic Visibility Diagnostic
A map of where you are invisible, before anyone writes a post
A free SEO audit is a sales meeting. This diagnostic buys interviews, a crawl of what you already published, and a written plan that says what to fix, what to leave, and what a language model would refuse to cite today.
- We look at Google and at AI answers, not only at a keyword tool
- Every recommendation carries a reason and an order, not a maturity score
- The written plan is yours, whether or not we do the next phase
- If the honest answer is “do not publish more yet,” that is the deliverable
What you get
Deliverables, not slideware
- 01
Visibility map
Where you appear today in search, in AI Overviews, and in a small set of branded and non-branded prompts we run by hand. Gaps are written as pages and queries, not as vibes.
- 02
Ranked fix list
Technical, on-page, answer, and entity work scored by effort and by whether it can be cited. The first three items are the ones we would do if we stopped after a month.
- 03
Do-not-publish list
Topics, pages, and formats that would dilute the site or invent a claim you cannot source. Each item has the reason next to it.
- 04
Ninety-day sequence
What to ship first, which existing page to refresh, and which hub the new pages must link back to.
- 0101 /services/pricing — indexable, thin answer, no FAQ — effort S — do first
- 0202 Hub “AI for small business” — missing spoke links — effort S
- 0303 New page: “what is AEO” — commercial intent, no competing page — effort M
- 0404 Do not publish: “best AI tools 2026” listicle — no first-hand test
- 0505 Do not claim: “cited by ChatGPT” — we have not measured it on your domain
How it runs
What actually happens, step by step
No discovery theatre. Each step ends with something you can read or use.
- 01
Inventory
Your live URLs, sitemap, current titles, and the questions your buyers actually ask.
- 02
Probe
Search the head terms. Ask the same questions in ChatGPT and Perplexity. Write down who gets cited and who does not.
- 03
Rank
Each gap gets an effort, a dependency, and a “leave it” option.
- 04
Sequence
A ninety-day order, plus the list of things we recommend not publishing.
Tangible
What lands in your hands
Named objects with a format and a week attached, so the handover is easy to picture.
Visibility audit
Where you appear in search and in assistant answers, and where you do not.
PDF · 11 pagesWeek 2Answer page plan
The questions worth owning, ranked by intent and difficulty.
Prioritised brief setWeek 2Tracking dashboard
Rankings, citations and assisted conversions in one place, refreshed weekly.
Live URLWeek 3
Search & AI Visibility Audit
Where you appear, where you do not, and the pages that would move it.
This is the real template, with client figures replaced by representative ones. Read it before you talk to us — if the format is not useful to you, the engagement will not be either.
Before and after
What the change looks like in the week
Red is the cost you carry today. Green is what the system gives back.
Today
- SEO is a tool login and a monthly PDF nobody acts on
- Pages explain the company and never answer the question the buyer typed
- AI answers name a competitor, or name nobody
- New posts are published with no hub, no source, and no refresh date
After
- A ranked list with the first three fixes in writing
- Each priority page has an extractable answer in the first screen
- You know which prompts cite you, and which still do not
- Publishing has a gate: no source, no ship
Objections
Answered before you ask
Is this just another SEO audit?
An audit lists errors. This diagnostic ranks the gaps that change whether a person, or a model, can use you as the answer. It includes AI-answer probes, not only crawl errors.
Will you recommend your own build work?
Sometimes, and we say so. When a title tag and an internal link are enough, that is the recommendation. You are paying for a judgment, not a content retainer.
Who needs to be in the room?
The owner or the person who owns the site, plus whoever writes or approves copy. A few hours, not a workshop week.
Keep going
Where people look next
Related work, the category this sits in, and the proof behind it.
One next step, and it is a paid one on purpose
The AI Opportunity Diagnostic is a fixed-scope engagement. You leave with a ranked plan you can act on with us or without us.
Still sizing the problem? Write to us in your own words first. A person reads it.