Two SaaS companies. One operating system.

    #chatsac·#churndefense

    ChatSac — Agentic AI for enterprise customer service

    Founded 2021 · Board member since 2025 · LATAM, US, Europe

    3,000+ customers

    93% retention

    150% YoY × 3

    $100K+ ACVs

    Demo → Close lift: +35%

    CAC reduction: −40%

    Forecast accuracy: 95%+

    Retail AHT: 8min → 40s

    Founded ChatSac to orchestrate intelligent customer service via WhatsApp for enterprise companies. Built the multi-API integration system (CRM + ERP + WhatsApp) that lets the AI execute autonomous actions across external systems without human intervention.

    Real outcome from the 180-store retail chain deployment: average handle time dropped from 8 minutes to 40 seconds. Retention sat at 93%, well above the 85% SaaS benchmark.

    Sales-led motion with PLG-assisted activation: built consultative sales playbook on Friction Diagnosis methodology (35% lift in demo-to-close), and product onboarding designed for self-serve activation post-sale (driving the 93% retention).

    Implemented HubSpot with structured pipeline and predictive forecasting maintaining 95%+ accuracy. Built the attribution and CAC/LTV dashboards. CAC dropped 40% through outbound playbook optimization combined with organic content loop.

    Visit ChatSac →

    ChurnDefense — Predictive retention for B2B SaaS

    Co-founder & CRO · Design partner phase · Apex, NC

    Most SaaS companies don't have a churn problem. They have a detection problem. Health scores lag reality by 45-60 days. By the time the dashboard goes red, the customer has already decided to leave.

    ChurnDefense detects momentum shifts — adoption decay, exec sponsor silence, support tone changes — 30+ days before cancellation. The bet: churn doesn't happen in the state. It happens in the delta.

    Currently working with select B2B SaaS companies as design partners to validate and refine the predictive model. Same ISONEW GTM operating system being used to run ChurnDefense's own go-to-market: dual-motion, free diagnostic upfront (ChurnRisk Assessment), then design partner conversion.

    Become a ChurnDefense design partner

    First 10 design partners get the model trained on your data, 3 months free, and a permanent founding-customer rate.

    Join the waitlist →