FIG 0.0 · GTM Engineering Studio — Research Triangle, NC
The GTM operating system that scaled a B2B SaaS from 0 to 3,000+ customers with 93% retention and 150% YoY for 3 years.
Now installing the same system for other founders — diagnostic to first cohort in 14 days. Built by an operator out of Apex, NC. Founder pricing for the first 5 RTP clients.
FIG 0.1
What we do
Three engagements: Teardown, Sprint, Cohort.
→ See methodsFIG 0.2
Who we work with
B2B SaaS founders $0–10M ARR. Triangle, LATAM, US-east.
→ See workFIG 0.3
What's running now
1 active sprint. 12 cohort grads in field. Next cohort May 20.
→ See live cohortFIG 0.4
Get a session
90-min diagnostic. Free pilot at ReCity Durham · May 13.
→ Reserve seatFIG 0.3 · Studio live
What's running, this minute.
FIG 0.3 · STUDIO LIVE
updated 2 min ago
ACTIVE SPRINT
Day 9 / 14
- B2B SaaS · $4M ARR
- — Funnel rebuild
COHORT 04 (LIVE)
Wk 2 / 4
- 12 / 15 orgs
- — Median NPS 9.4
- — 18d to deploy
NEXT PILOT
Wed May 13 · 10:30
- 200 seats · ReCity
- — 67 RSVPs
FIG 0.4 · Operator endorsement
The operator who built ChurnDefense vouches for the framework.
ENDORSED BY · CHURNDEFENSE FOUNDER · 50 SEC
“Ronan does not sell theory. He runs the framework on his own companies first, then ships it. If you are deciding whether to spend 90 minutes with him on May 13 — that is the call I would make.”
3,000+
B2B customers scaled to
93%
Net revenue retention
150%
YoY growth 3 years running
14
Days from kickoff to first cohort
FIG 0.5 · The problem
Most B2B SaaS founders are running acquisition without loops or instrumentation.
By Series A, your board wants CAC payback under 18 months, LTV/CAC above 3, and NRR above 110%. You can't report what you don't measure. You can't measure what you didn't instrument. You can't compound what isn't a loop.
Most agencies sell traffic. Most fractional CMOs sell decks. Most growth consultants sell sales-led-only or PLG-only when 2026 demands both. None of them close the gap between 'we got leads' and 'we have a compounding revenue engine'.
FIG 0.6 · The system
ISONEW is the GTM operating system. The Foundation Sprint is how we install it.
DIAGNOSE
Days 1-3. ICP refinement. Funnel teardown. Retention cohort analysis. Motion fork decision: sales-led, PLG-assisted, or hybrid based on your ACV, ICP, and product activation pattern.
INSTRUMENT
Days 4-9. Site rebuilt for conversion. CRM stages mapped to your motion. Attribution live. At least one growth loop instrumented (referral, content, usage-driven, or virality based on motion fork).
ACTIVATE
Days 10-14. Outbound and/or inbound live based on motion. First validated cohort. Retention signals instrumented. 30-day operating playbook delivered.
$15,000 flat. Founder pricing for the first 5 RTP clients.
Read the Sprint detail →FIG 0.7 · Proof
We ship our own systems first.
ChatSac
Exited operating role — Board member0 → 3,000+ customers. 93% retention. 150% YoY × 3.
Founded 2021. Agentic AI customer service for enterprise across LATAM, US, Europe. ACVs up to $100K. Built the multi-API orchestration, the consultative sales playbook, the attribution model, and the executive team.
3,000+ customers · 93% retention · 150% YoY × 3 · 40% CAC reduction
Read full case study →ChurnDefense
Current — Co-founder & CROPredictive retention for B2B SaaS.
Health scores lag reality by 45-60 days. ChurnDefense detects momentum shifts 30+ days before cancellation. Currently in design partner phase — onboarding select B2B SaaS companies.
FIG 0.8 · Methodology
Built on the operators who actually built modern B2B SaaS — sales-led AND PLG.
The Foundation Sprint operationalizes three frameworks based on your motion fork. We're practitioners, not certified consultants. Methodology is the floor, not the ceiling.
SALES ACCELERATION FORMULA — Roberge
For sales-led motions. Hire metric-driven. Train identically. Measure relentlessly. Embedded in CRM stages and sales playbook.
PRODUCT-LED GROWTH — Bush, Verna
For PLG-assisted motions. Activation as north star. Time-to-value as the KPI. Loops over funnels. Embedded in product onboarding and usage-driven triggers.
BOW-TIE REVENUE MODEL — van der Kooij
For NRR. Acquisition is half the funnel. Onboarding, adoption, expansion, advocacy are where 2026 valuations are won. Embedded in retention instrumentation.
FRICTION DIAGNOSIS — ISONEW
Map every customer friction point. Rank by revenue impact. Eliminate top 3 in sprint. Refined across 11 years of operator practice.
FIG 0.9 · Fit
Built for a specific founder. Honest about who we decline and what motion we install.
Right fit
- Post-seed B2B SaaS, $1-5M raised, pre-Series A.
- Founder is de facto Head of Revenue.
- 3+ months of customer cohort data exist.
- ACV between $15K and $100K.
- Headquartered or operating in the Triangle preferred.
Motion fit (decided in diagnostic)
- Sales-led: ACV >$30K, long cycle, complex evaluation.
- PLG-assisted: ACV $15-50K, self-serve activation possible.
- Hybrid: ACV variable, dual personas (user + buyer).
- We don't pre-commit. Motion fork is a decision, not a default.
We decline
- Pre-revenue or no PMF signal.
- B2C, e-commerce, agencies hiring agencies.
- Founders looking for "marketing help" without product maturity.
- Anyone whose CAC payback isn't computable yet.
FIG 0.10 · Free before paid
Get value before you decide. Two free entry points, no email required for one of them.
Free GTM Teardown
45-min recorded Loom of your site, funnel, and motion. Delivered in 48 hours. We score 6 dimensions and call out the top 3 revenue leaks.
Request teardown →GTM Score (self-serve)
6-question diagnostic across ICP clarity, motion fit, instrumentation, retention signal, loop presence, and founder bandwidth. 4 minutes. No email required.
Take the score →When you're ready for the Foundation Sprint, the conversation starts on /apply. $15K flat, 14 days, 5 founder slots open.