Resources. Updated monthly.

    Public teardowns of B2B SaaS sites and funnels (with founder permission). Benchmark reports from ISONEW operating data. Friction Report newsletter archive.

    Recent teardowns

    First public teardown ships soon. Submit yours at /teardown to be considered for the public library (opt-in, named or anonymized).

    Benchmark reports

    First benchmark report on RTP B2B SaaS GTM performance ships Q3 2026.

    The Friction Report (newsletter)

    Monthly. One teardown. One benchmark insight. 4-minute read. Subscribe in the footer below.