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    <title>isonew Insights</title>
    <description>isonew is a founder-led GTM Engineering Studio based in the Research Triangle, North Carolina. We diagnose and fix go-to-market systems for early-stage B2B SaaS companies through teardowns, sprints, and hands-on implementation — not slide decks.</description>
    <link>https://isonew.digital/blog</link>
    <language>en-US</language>
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      <title>What Is a GTM Teardown? (And How to Run One)</title>
      <link>https://isonew.digital/blog/gtm-teardown</link>
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      <pubDate>Fri, 26 Jun 2026 13:00:00 GMT</pubDate>
      <description>A GTM teardown scores your whole go-to-market motion across six dimensions before you rebuild anything. The methodology, a DIY checklist, and when to bring in help.</description>
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      <title>AI for Small Business in the Triangle: The 2026 Playbook</title>
      <link>https://isonew.digital/blog/ai-for-small-business-triangle</link>
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      <pubDate>Fri, 26 Jun 2026 13:00:00 GMT</pubDate>
      <description>An operator playbook for Triangle SMBs: pick one workflow, wire AI into the tools you already own, and measure the hours back — with honest costs.</description>
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      <title>AI for Nonprofits in Durham &amp; the Triangle</title>
      <link>https://isonew.digital/blog/ai-for-nonprofits-durham</link>
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      <pubDate>Fri, 26 Jun 2026 13:00:00 GMT</pubDate>
      <description>A practical guide for Triangle executive directors who want mission-safe AI that ships real workflows — not another national webinar.</description>
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