Show up first in searches as soon as your potential customer searches for your service or product on Google.
More than 116 million people are connected to the Internet in Brazil and search for products and services on Google before making a purchase decision. Get to know Google Ads.
For this and other reasons, it is essential that your business is prepared to appear on Google when your potential customer is looking for your service or even your business.
According to data from the survey conducted by Hubspot CRM in 2018, on the behavior of the Brazilian consumer, 72% pointed to Google as the platform to discover products and services. This reinforces the importance of putting your brand on it.
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In order to pass on more accurate information, some factors must be taken into account, such as: keyword competition.
The agency fee is paid separately and by credit card. The investment made in Google can be paid via boleto or credit card.
The ideal is not to appear 24h, but the time that makes the most sense for your company and client.
The best strategy for your account is not always to be in the first position. The first positions, may contain a very high initial cost and the return is not as good as we imagine, but this can vary according to some factors. For these reasons, we always choose profitable strategies for our customers, where optimization, types of campaigns and quality keywords will make all the difference in the final result.
There are several, but the main ones are:
CTR: is the result of clicks divided by impressions, giving us a sense of the percentage of people who see the ad and end up clicking on it.
A great CTR increases the quality of the campaign, and the higher that quality, Google will understand that you are also concerned with the satisfaction of the end customer, and will help your ads appear more often and in better positions for a lower price. of the auction, that way, we will be able to increase visits to your site without having to increase investment.
Quality Score: This is a score from 1 to 10, generated by the Google system, to evaluate three important factors in your campaign:
Expected click-through rate;
Landing page experience;
Ads that have a high quality score can perform better, reaching better positions at a lower cost.
Google ads is a very complete tool when it comes to the number of strategies that can be used to achieve customers’ goals.
With our training at Google and experience with the tool, a campaign’s maturation time takes around 3 to 4 months, so that the results become satisfactory. This does not prevent good results during the maturation period.
Check what points need to be improved in your marketing to take advantage of your results. At the end, you will receive an incredible detailed report of the actions to be taken.