17X MORE ORGANIC TRAFFIC AFTER LAUNCH OF NEW SITE
Greater credibility, attracting customers from abroad and increasing the generation of new business.
Red Consulting USA
2018 – 2021
About Red Consulting USA
Red Consulting USA is a company located in the city of Miami that provides consulting in the area of investments, business internationalization and business opening in the USA. Founded in 2015, the company today has representatives in several countries, focused on attracting new businesses where it has already served more than 300 companies, moving more than 47 million dollars in investments.
Unlike a traditional consultancy, Red Consulting USA also takes care of the entire corporate migration process, supporting companies and investors who want to structure their businesses and be successful in the North American market.
The problems of Red Consulting
When looking for iSONEW one of the first challenges was to create a new website, since the previous one, in addition to not generating the credibility that corresponded to the services provided, needed a new form of digital communication.
Our old website did not convey the level of service we provide, and this made the entire process of negotiating and closing deals difficult.
Juan Caballero – CEO Red Consulting USA
Despite solving a problem related to a good website, there was another big challenge related to lead generation and the growth of structured marketing.
Inbound marketing developed shortly after the website was launched.
With no digital presence, Red Consulting USA – hired iSONEW in June 2017 to develop their WordPress platforms. Landing Page, Blog and a totally personalized website that could contribute to lead generation and get organic traffic.
Subsequently, the initial diagnosis, planning and project action plan were carried out. It involved a team of photographers, video editors, ux designers and programming and web development. The visual project was created and then approved by the Red Consulting team.
A content management spreadsheet was created for inbound marketing.
See what was done in this project:
● Mapping URLS
● Website developed in WordPress
● Create a mirror environment
● Change of content to adapt to the new brand.
● Capture, edit and finalize institutional videos
● Organic traffic migration (mapping, redirects, tracking)
● SEO: search optimization
Lead generation with Inbound Marketing
● Creation of buyer personality
● Keyword mapping
● Content planning based on the purchase process.
● Creating rich materials
● blog post
Lead generation with Inbound Marketing
- Buyer persona creation;
- Keywords mapping;
- Content planning based on the purchase journey;
- Creation of rich materials;
- Blog post.
As a result, in a certain period the website was launched and the entire visual and branding project was 100% aligned with the audience that Red wanted to reach. The credibility that was one of the factors that hampered the sales process was finally restored.
Expressive results in a few months
Immediately after the launch of the website, the client can already perceive the gradual and constant growth in the number of accesses, in addition to providing greater lead generation and growth in sales and business as a whole.
Stand out for organic traffic, which grew exponentially and contributed strongly to the first closed sales.
1) Increase of 147%
In organic visits after 5 months of publication
2) 520% increase
In organic visits at 9 months of publication
2) Increase of 1,796%
In organic visits after 14 months of publication
Attract traffic from other countries
First of all, we understand the client’s business, in addition, all the planning was done with the aim of reaching traffic from other countries.
Certainly a large part of Red’s clients were businessmen from the United States, South America and Europe, so one of the pillars of this project was to reach exactly that audience.
Increase in leads with rich material and proof of the American dream
For inbound marketing, one of the challenges was to align the content and distribute it within an effective strategy for generating top leads to the bottom of the funnel.
In order to accelerate the evolution of the lead in the purchase journey, their nutrition was carried out.
See below, some materials produced in this project:
With the Word: The customer
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